General Consumer Profile
General Consumer Profile
General Consumer Profile
- Median household income 50% above the market average
- Average household net worth 43% above the market average
- Median home value 40% above the market average
- Median age of 42 years
- 54% Married households
- 31% households with children
- 80% Owner-occupied housing
- 47% of adults with a bachelor’s degree or higher
Restaurant Profile
General Consumer Profile
General Consumer Profile
- Food away from home spend 25% above the market average
- Full-service restaurant spend 26% above the market average
- Catered affairs spend 26% above the market average
- Dinner spend 26% above the market average
- Lunch spend 25% above the market average
Automotive Profile
Household Services Profile
Household Services Profile
- Vehicle repair spend 22% above the market average
- Vehicle tune-up 9% above the market average
- Vehicle oil change/lube spend 21% above the market average
- Vehicle tire spend 22% above the market average
- Vehicle alignment service 14% above the market average
- Vehicle brake service 8% above the market average
Household Services Profile
Household Services Profile
Household Services Profile
- Carpet cleaning service 28% above the market average
- Housekeeping service 23% above the market average
- Pest control service 17% above the market average
- Property garden maintenance 40% above the market average
- Garden/lawn care spend 34% above the market average
- Household owns a pet 11% above the market average
Home Renovation Profile
Professional Services Profile
Professional Services Profile
- Remodel kitchen 10% above the market average
- Remodel bathroom 11% above the market average
- Ceramic tile floor installation 20% above the market average
- Hardwood floors installation 15% above the market average
- Interior or exterior painting 22% above the market average
- Deck/patio/porch 17% above the market average
- Carpeting replacement 20% above the market average
- Exterior doors 17% above the market average
- Garage doors 17% above the market average
- Roofing replacement 6% above the market average
- Vinyl windows 25% above the market average
- Window coverings (custom) 23% above the market average
- Owns central heating (gas) 22% above the market average
- Owns central air conditioner 22% above the market average
Professional Services Profile
Professional Services Profile
Professional Services Profile
- Physician services spend 20% above the market average
- Dental services spend 20% above the market average
- Eye care services spend 18% above the market average
- Veterinarian services spend 23% above the market average
- Legal/accounting services spend 22% above the market average
- Computer services spend 27% above the market average
- Day care/preschool spend 32% above the market average
- Moving/storage services spend 33% above the market average
Personal Services Profile
Personal Services Profile
Personal Services Profile
- Visited a day spa 29% above the market average
- Hair cut/salon 10% above the market average
- Manicure 13% above the market average
- Massage 25% above the market average
- Tanning salon 7% above the market average
- Exercise at a health club/gym 19% above the market average
Entertainment Profile
Personal Services Profile
Personal Services Profile
- Entertainment spend 26% above the market average
- Attended a movie 6% above the market average
- Visited a theme park 6% above the market average
- Participated in golf 23% above the market average
- Participated in bowling 4% above the market average
- Participated in yoga 21% above the market average
- Go to live theater 19% above the market average
- Go to museums 23% above the market average